Brady and his friend Kyle won the Crexendo Online Marketing competition a couple weeks ago.
(I know, I’ve killed all the suspense. But since it happened a couple weeks ago…most of you who care to read this probably already know. Continue reading if you wish.)
It all started over Christmas break, when Brady got an idea: “Taking notes should be simpler.” (insert Windows 7 commercial here.) He found a little desktop app called Notational Velocity and loved it, but it was only available for Mac users. And since Brady is a PC, he figured, “Why don’t I just make my own?” Being a software developer has its perks, I suppose.
The result? NoteSync.
Beautiful, isn’t it?
It’s a note-taking app that syncs with your Google Docs account, so you can access your notes wherever you are.
Well, winter semester started and Brady caught wind of an online marketing competition at BYU. Top Prize: $8,000 and a whole bunch of bragging rights. Brady joined his friend and fellow ISYS student Kyle, and together they formed Team NoteSync.
For the competition, they had to build an awesome website, and get people to come to that site and download/buy their product. Check out their site, it’s pretty sweet. (Not that I’m biased or anything.)
All that development took place over the course of about three months. When the competition finals arrived at the beginning of April, NoteSync was online, available for download…even a few purchases to show for it.
All the teams in the competition were present for the finals. I went with Brady as the official NoteSync cheerleader. As we were walking to the building, Brady said, “I really don’t think we’re going to win this competition.” He’d been saying it for days, and because I wanted to be optimistic and show my support for his hard work, I shook my head and said, “I think you’ve got a pretty good chance.”
Kyle met us there, with matching T-Shirts for the team (gotta have the lucky T-shirts.) There were 17 teams at the finals. Eight were announced as finalists and told to give a 3-minute pitch on their site, and what they did to increase traffic and conversions (purchases). The audience would then vote on who gave the best presentation, and that team won the audience choice award, and tickets to the first Jazz playoff game.
NoteSync made it to the final eight.
Brady stood up and gave his 3-minute spiel. In my opinion, he was the best, but I’m his wife so I’m going to think that, regardless. Turns out, the audience agreed with me, because when the votes were taken, NoteSync came out with literally twice as many votes as the nearest contender. (I bet it was the T-shirts.) Woohoo! Free Jazz tickets! At that point, I didn’t care if NoteSync won a cash award or not. At least we got sweet seats to the Jazz game.
Then came the announcement of the winners. Winners were chosen from the top eight, though the 3-minute pitch had nothing to do with their final placement.
The announcements were painfully slow…perhaps just because we were all so anxious.
Fourth place…not NoteSync.
Third place…still not us.
At this point I was sure NoteSync hadn’t won. There were so many other competitors who had launched their sites earlier, had more links and traffic, and some had already raked in thousands of dollars in revenue. There was no way we could beat them.
First place…winner of $8,000…NOTESYNC!
Shut up. I totally didn’t believe it at first. Kyle and Brady jumped out of their seats. They ran to the front and were greeted by a giant check, and lots of cheers from the audience. A flurry of photographs and congratulations ensued, and even after most people cleared out of the room, Kyle and Brady were still shaking hands, answering questions from reporters, and grinning from ear-to-ear.
Of course, no victory is complete without the celebratory ice cream. We met up with Kyle’s wife Whitney and went to Burger Supreme, where shakes just so happened to be half off between the hours of 3 and 5. Yes, life doesn’t get much better than that.
Just goes to show what a good idea, a lot of hard work…and maybe some matching T-shirts…can do.
I’m so proud of my genius husband, and his genius friend.